"If you would not be forgotten as soon as you’re dead, either write something worth reading or do something worth writing."
Hello, there! 👋
I’m passionate about problem-solving, not just technical challenges, but also understanding the root causes by collaborating with domain experts and business owners.
This approach has helped me create positive change in every company and project I’ve joined. I built this website to share my journey and perspective as a software engineer.
Story behind Insomnius
During college, I worked day and night to learn programming, coming from a vocational background in accounting with little math experience. To succeed, I had to work harder than most. That’s when I coined insomnius and the motto sleep well is my dream because I believe I won’t truly rest until I achieve my goals.
Tech Stack
Mental Models
First Principles Thinking
Break problems down to their core truths before deciding on solutions. Don’t blindly follow patterns—understand why they exist.
Pareto Principle (80/20 Rule)
Deliver what matters most first. If you’re building a search feature, start with the basics: input text, press enter, show results. Autocomplete and search history can wait until users actually need them.
Keep It Simple
I strongly prefer simplicity over complexity. Start making an app with Monolith instead of Microservices? Fine. Plain SQL instead of heavy ORM? Fine. If something can be done simply, do it simply. If it doesn’t scale yet, wait until scaling is actually necessary.
It’s All About People
Technology scales systems. People scale outcomes. No matter how strong your technical skills are, leadership is ultimately about people. A leader’s job is not only to get work done, but to align people, vision, and trust.
Professional Journey
The full timeline of my career path and milestones.
Technical Lead Manager
- Work directly with the CEO, CTO, and Head of Product & Technology, shaping PRDs and technical designs while leading features from design through implementation.
- Spearheaded and personally built a construction-industry AI agent product line with OpenClaw and Ruby on Rails. It generates bid insights, extracts quantities from construction drawings, and supports custom agent workflows.
- Designed AWS EC2 multi-container provisioning and a Stripe-integrated onboarding flow. The product signs about three new customers per month at roughly $5K per month each, reaching $15K in monthly new contract value and $100K+ in total contract value.
- Improved company-wide CI/CD, saving about 40 minutes per engineer each day and reclaiming 13+ engineering hours daily across a team of about 20.
- Lead 8 to 10 engineers through one-on-ones and feature delivery across a dozen clients, representing about $400K in annual value, and established the company's first formal performance review process.
Joined Boon
Joined as Technical Lead Manager to build construction-focused AI agent products and lead engineering delivery from product design through launch.
Boon
Boon is an AI-powered workflow automation platform based in San Francisco. The platform provides AI agents that integrate with existing systems to automate operational workflows across construction and logistics industries, helping companies reduce costs and improve efficiency.
Visit website
Senior Software Engineer
- Reduced platform errors by 8 million per month in a high-scale TypeScript codebase containing about 5 million lines.
- Led adoption of automated feature testing with Playwright, TypeScript, and GitLab CI/CD, saving developers more than 40 minutes each day.
Joined Paystone
Joined Paystone as an individual contributor on a high-scale TypeScript platform, focusing on reliability and automated feature testing.
Paystone
Paystone is Canada's largest independent payment processor, headquartered in London, Ontario. The company provides integrated payment processing and customer engagement solutions, serving over 35,000 merchant locations across North America and processing more than $10 billion in transactions annually.
Visit website
Lead Software Engineer - Lecturer Career Platform
- Led development of Indonesia's first centralized career platform for about 500,000 lecturers, helping around 100,000 advance their careers and promotions.
- Led a lecturer promotions platform for about 10,000 users, enabling salary adjustments while meeting state regulations.
- Delivered the platform with Laravel, React, and Kubernetes, with about 80% API test coverage.
Lead Software Engineer - Student and Teacher Platform Integration
- Led integration of nationwide student and teacher platforms with Google Workspace, improving services used by about 58 million people across Indonesia.
- Cut synchronization time from 7 days to 4 hours using Go, PostgreSQL, Redis, and Google Pub/Sub.
Joined Govtech Edu
Joined as Lead Software Engineer, building nationwide education systems and lecturer career platforms.
Govtech Edu
Govtech Edu is Indonesian government's development partner, driving national-scale transformation for education through technology.
Visit website
Technical Lead - Trust and Fraud Platform
- Optimized cloud costs and recalibrated fraud rules with product and stakeholder teams, contributing to about Rp1.4 billion in annual savings.
- Led a reusable KYC domain using Go, PostgreSQL, Kubernetes, and Azure OCR and liveness checks, enabling identity verification for 50,000 sellers within three months for a new market launch.
- Built phishing prevention with BigQuery and Go, processing millions of data points daily and saving tens of millions of Rupiah each month.
- Mentored QA, mobile, and frontend engineers into full-stack contributors within three months, improving cross-team delivery.
Promoted to Technical Lead at Bukalapak
Moved into technical leadership for trust, fraud, and core communication systems after leading backend engineering teams.
Lead Backend Engineer - Merchant Transactions and Quality
- Managed seller transaction flows for acceptance, delivery, refunds, and remittances, with monitoring for about 6 million daily remittance transactions.
- Built a seller scoring system in Go and MongoDB that became a key part of the Super Seller feature and generated about Rp1 billion in 2020.
- Built phishing prevention with data scientists using BigQuery and Go, processing millions of data points daily and saving tens of millions of Rupiah monthly.
Backend Engineer - Policy and Seller Quality
- Built product policy detection that banned millions of non-compliant products each day and helped operations teams protect the marketplace.
- Built a Go and Kafka bot detection system for registrations, preventing referral abuse and saving millions of Rupiah.
Joined Bukalapak
Started as a Backend Engineer, building marketplace policy, transaction safety, and abuse-prevention systems.

Bukalapak is an Indonesian e-commerce platform that connects buyers and sellers, offering a marketplace for a wide range of products, from electronics and fashion to household items. Established in 2010, it's one of Indonesia's largest online marketplaces, serving millions of users and small businesses.
Visit website
B.S. in Computer Science
Graduated from Universitas Budi Luhur. Thesis work explored sentiment analysis using opinion mining and a Naive Bayes classifier, reaching an average accuracy of 86%.

My final thesis titled: Opinion mining application using the Naive Bayes classifier algorithm at the Attorney General's Office of the Republic of Indonesia.
See abstract
Founding Web Engineer
- Built JARI's first web and API-based collection-management system using Laravel, jQuery, and Google Maps API.
- The system helped secure multiple tenders and generate hundreds of millions of Rupiah in revenue.
Joined JARI as a Founding Web Engineer
Joined JARI to build the company's first web and API-based collection-management system.

PT Jari Solusi International (JARI) was founded in 2017 with the mission of building a healthy and sustainable collection ecosystem in Indonesia. JARI's digital platform, Jari Collection, helps financial companies improve debt recovery rates in a more efficient and professional manner.
Web Engineer
- Built lecturer-management tools for attendance, student advising, access control, and e-learning integration.
- Migrated and synchronized the existing system, including database normalization and an upgrade to a newer framework.
Started my career at Universitas Budi Luhur
Joined the university's engineering division as a Web Engineer, modernizing lecturer systems while completing my degree.

Budi Luhur University (Universitas Budi Luhur) is a private university located in Jakarta, Indonesia. Founded in 1979, it offers a range of undergraduate and postgraduate programs, particularly in fields such as engineering, business, computer science, communication, and law. The university is known for its strong focus on producing graduates with both academic knowledge and practical skills that meet the demands of the workforce.
Visit website